The Network Is Your Customer: Five Strategies to Thrive in a Digital Age by David L. Rogers

By:

David L. Rogers [Author]

Publication details: Yale University Press London 2010Description: xx, 312 pages; Illustrations: 25 cmISBN:

9780300188295

DDC classification:

658.812 ROG

Abstract: You are holding an incredibly useful and valuable guidebook to the new customer economy. Buy it. Learn from it. Succeed with it.”—Jeff Jarvis, author of What Would Google Do “This is the stuff that every business and nonprofit needs to embrace if they’re to succeed in a changing world.”—Vivian Schiller, CEO of NPR “I call it Listenomics. Others call it The Relationship Era. You can think of it as salvation. What David Rogers details in this compelling book is that the very forces that are destroying mass marketing—i.e., the digital revolution—also power the bright and bold future of commerce.”—Bob Garfield, host of NPR's On The Media, editor for Ad Age, author of The Chaos Scenario

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam General Stacks	Non-fiction	658.812 ROG (Browse shelf(Opens below))	Available		001240
Book	Indian Institute of Management Visakhapatnam - Andhra University General Stacks	Non-fiction	658.812 ROG (Browse shelf(Opens below))	Available		001239

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Previous	658.4062 BIN The Tech Whisperer: On Digital Transformation and the Technologies that Enable It	658.4062 ROG The Digital Transformation Playbook –	658.7 CHO Supply Chain Management	658.812 ROG The Network Is Your Customer: Five Strategies to Thrive in a Digital Age	659.111 RIE Positioning: The battle for your mind

You are holding an incredibly useful and valuable guidebook to the new customer economy. Buy it. Learn from it. Succeed with it.”—Jeff Jarvis, author of What Would Google Do

“This is the stuff that every business and nonprofit needs to embrace if they’re to succeed in a changing world.”—Vivian Schiller, CEO of NPR

“I call it Listenomics. Others call it The Relationship Era. You can think of it as salvation. What David Rogers details in this compelling book is that the very forces that are destroying mass marketing—i.e., the digital revolution—also power the bright and bold future of commerce.”—Bob Garfield, host of NPR's On The Media, editor for Ad Age, author of The Chaos Scenario

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