Marketing White book 2019-20 Edited by Annurag Batra

Contributor(s):

Annurag Batra, [Edited by]

Publication details: BW books India 2019Description: 258 pages; illustrations: 25 cmISBN:

9788193306444

Subject(s):

Marketing

DDC classification:

381.0954

Abstract: his edition shines spotlight on all these different colours that are carving out a whole new media and marketing landscape. It exploring key trends of various industry sectors and how the likes of inclusion, design thinking and technology are assisting the new breed of marketers and business leaders in India.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam General Stacks	Non-fiction	381.0954 BAT (Browse shelf(Opens below))	Available		001244

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his edition shines spotlight on all these different colours that are carving out a whole new media and marketing landscape. It exploring key trends of various industry sectors and how the likes of inclusion, design thinking and technology are assisting the new breed of marketers and business leaders in India.

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