Strategic marketing / by David W. Cravens, Nigel F. Piercy.
Material type: TextPublication details: Boston, Mass. : McGraw-Hill, c2006.(2009)Edition: 8th edDescription: xvii, 726 p. : ill. ; 26 cmISBN:- 9780070682603 (pbk.)
- 658.802 CRA
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658.802 CRA (Browse shelf(Opens below)) | Available | C00602 | ||
Book | Indian Institute of Management Visakhapatnam | 658.802 CRA (Browse shelf(Opens below)) | Available | C00055 |
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658.8002373 IFCR Careers in marketing | 658.8008/942 Bottom of the Pyramid marketing : making, shaping and developing BOP markets / | 658.802 CHA Entrepreneurial Marketing: Sustaining Growth in All Organisations | 658.802 CRA Strategic marketing / | 658.802 CRA Strategic marketing / | 658.802 HAR HBRs 10 must reads on strategic marketing / | 658.802 KIM Blue ocean strategy: |
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
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