Competitive strategy: techniques for analyzing industries and competitors / by Michael E. Porter
Material type: TextPublication details: New York: Simon and Schuster, 2004.Description: xxviii, 396pISBN:- 9780743260886
- 658 POR
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658 POR (Browse shelf(Opens below)) | Available | 000360 |
Includes bibliographical references and index
In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.
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