Business market management: Understanding, creating and delivering value / by James C Anderson and James A Narus.

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Material type: Text

TextPublication details: N : Pearson Prentice Hall, c2004.Edition: 2nd edDescription: xx, 460 p.: ill.; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.8 AND (Browse shelf(Opens below))	Available		C00849

Includes bibliographical references and index.

Mahesh R.S: JP Nagar, Bangalore; Gift

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