Kellogg on branding: the marketing faculty of the Kellogg School of management / edited by Alice M Tybout; Tim Calkins
Material type: TextPublication details: New Delhi: Wiley India, 2005.Description: xvii, 334p. : illISBN:- 9788126510276
- 658.827 TYB
Item type | Current library | Call number | Status | Date due | Barcode | |
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Book | Indian Institute of Management Visakhapatnam | 658.827 TYB (Browse shelf(Opens below)) | Available | 000329 |
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Includes index
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
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