Strategic market management / by David A Aaker.

By:

Aaker, David A

Material type: Text

TextPublication details: New Delhi: John Wiley, c2011.Edition: 9th edDescription: ix, 341 pISBN:

9788126536245

Subject(s):

DDC classification:

658.8 AAK

Contents:

Business Strategy: The Concept and Trends in Its Management -- Strategic Options -- Strategic Market Management: A Historical Perspective -- Strategic Market Management: Characteristics and Trends -- Why Strategic Market Management? -- Strategic Market Management: An Overview -- External Analysis -- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection -- Selecting among Strategic Alternatives -- The Process -- Strategic Analysis -- External and Customer Analysis -- External Analysis -- The Scope of Customer Analysis -- Segmentation -- Customer Motivations -- Unmet Needs -- Competitor Analysis -- Identifying Competitors--Customer-Based Approaches -- Identifying Competitors--Strategic Groups -- Potential Competitors -- Competitor Analysis--Understanding Competitors -- Competitor Strengths and Weaknesses -- Obtaining Information on Competitors -- Market/Submarket Analysis -- Dimensions of a Market Analysis -- Actual and Potential Market Size -- Market and Submarket Growth -- Market and Submarket Profitability Analysis -- Cost Structure -- Distribution Systems -- Market Trends -- Key Success Factors -- Risks in High-Growth Markets -- Environmental Analysis and Strategic Uncertainty -- Dimensions of Environmental Analysis -- Dealing with Strategic Uncertainty -- Impact Analysis--Assessing the Impact of Strategic Uncertainties -- Scenario Analysis -- Internal Analysis -- Financial Performance--Sales and Profitability -- Performance Measurement--Beyond Profitability.

Abstract: This book describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making. By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this book help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions. The book also places greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.8 AAK (Browse shelf(Opens below))	Available		C00697
Book	Indian Institute of Management Visakhapatnam	658.8 AAK (Browse shelf(Opens below))	Available		C00696

Includes bibliographies and index.

Business Strategy: The Concept and Trends in Its Management --
Strategic Options --
Strategic Market Management: A Historical Perspective --
Strategic Market Management: Characteristics and Trends --
Why Strategic Market Management? --
Strategic Market Management: An Overview --
External Analysis --
Internal Analysis --
Creating a Vision for the Business --
Strategy Identification and Selection --
Selecting among Strategic Alternatives --
The Process --
Strategic Analysis --
External and Customer Analysis --
External Analysis --
The Scope of Customer Analysis --
Segmentation --
Customer Motivations --
Unmet Needs --
Competitor Analysis --
Identifying Competitors--Customer-Based Approaches --
Identifying Competitors--Strategic Groups --
Potential Competitors --
Competitor Analysis--Understanding Competitors --
Competitor Strengths and Weaknesses --
Obtaining Information on Competitors --
Market/Submarket Analysis --
Dimensions of a Market Analysis --
Actual and Potential Market Size --
Market and Submarket Growth --
Market and Submarket Profitability Analysis --
Cost Structure --
Distribution Systems --
Market Trends --
Key Success Factors --
Risks in High-Growth Markets --
Environmental Analysis and Strategic Uncertainty --
Dimensions of Environmental Analysis --
Dealing with Strategic Uncertainty --
Impact Analysis--Assessing the Impact of Strategic Uncertainties --
Scenario Analysis --
Internal Analysis --
Financial Performance--Sales and Profitability --
Performance Measurement--Beyond Profitability.

This book describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making. By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this book help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions. The book also places greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis.

Arvind Raman PGSEM, IIMB Gift

There are no comments on this title.

to post a comment.