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Strategic brand management: Building, measuring, and managing brand equity / by Kevin Lane Keller.
Material type:
TextPublication details: New Jersey: Printice Hall, 1998.Description: xxv, 635pISBN: - 9780131201156
- 658.827 KEL
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Indian Institute of Management Visakhapatnam | 658.827 KEL (Browse shelf(Opens below)) | In transit from Indian Institute of Management Visakhapatnam to Indian Institute of Management Visakhapatnam - Andhra University since 08/17/2023 | C00659 |
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| 658.802 CRA Strategic marketing / | 658.802 KIM Blue ocean strategy: | 658.812 ROG The Network Is Your Customer: Five Strategies to Thrive in a Digital Age | 658.827 KEL Strategic brand management: | 658.8270954 KAN Branding india: | 658.83 GRE Research for marketing decisions / | 658.8342 SCH Consumer behavior / |
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