Research handbook of innovation and creativity for marketing management / edited by Eric Shiu Department of Marketing, University of Birmingham, UK.

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Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.802 SHI (Browse shelf(Opens below))	Available		001505

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Previous	658.802 KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	658.802 MAR Sustainable marketing	658.802 SAR Strategic brand management for B2B markets :	658.802 SHI Research handbook of innovation and creativity for marketing management /	658.802 TOD Strategic management in emerging markets : aligning business and corporate strategy /	658.802 YAM Japanese Global Strategy : Overseas Operations and Global Marketing /	658.804 HUT Business marketing management:	Next

Includes bibliographical references and index.

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