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Research handbook of innovation and creativity for marketing management / edited by Eric Shiu Department of Marketing, University of Birmingham, UK.
Material type:
TextPublisher: Cheltenham, UK : Edward Elgar Publishing, [2017]Copyright date: ©2017Description: ix, 250 pages : illustrations ; 24 cmContent type: - text
- still image
- unmediated
- volume
- 9780857937940
- 658.802 23 SHI
- HF5415.13 .R47 2017
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Book
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Indian Institute of Management Visakhapatnam | 658.802 SHI (Browse shelf(Opens below)) | Available | 001505 |
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| 658.802 KIM Blue ocean strategy: | 658.802 KIM Blue ocean strategy: | 658.802 KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | 658.802 SHI Research handbook of innovation and creativity for marketing management / | 658.802 WES How to write a marketing plan / | 658.804 HUT Business marketing management: | 658.8040722 PRA The fortune at the bottom of the pyramid : |
Includes bibliographical references and index.
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