Bottom of the Pyramid marketing : making, shaping and developing BOP markets / edited by Ramendra Singh (Indian Institute of Management Calcutta, Kolkata, India).

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Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam - Andhra University	658.8 SIN (Browse shelf(Opens below))	Available		001509

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Previous	658.8 SEN TRIPLE FIT STRATEGY: HOW TO BUILD LASTING CUSTOMER	658.8 SHA Airline Marketing and Management /	658.8 SHA Agriculture Finance And Marketing	658.8 SIN Bottom of the Pyramid marketing : making, shaping and developing BOP markets /	658.8 SIN FUNDAMENTALS OF DIGITAL MARKETING(HB)	658.8 SPI THE CUSTOMERING METHOD: FROM CX DOGMA TO CUSTOMER SCIENCE	658.8 THA ARTIFICIAL INTELLIGENCE FOR MARKETING MANAGEMENT	Next

Includes bibliographical references and index.

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