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Bottom of the Pyramid marketing : making, shaping and developing BOP markets / edited by Ramendra Singh (Indian Institute of Management Calcutta, Kolkata, India).

Contributor(s): Material type: TextTextSeries: Marketing in emerging marketsPublisher: United Kingdom : Emerald Publishing, 2019Copyright date: ©2019Edition: First editionDescription: xiv, 219 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
  • 1787145565
  • 9781787145566
Subject(s): DDC classification:
  • 658.8008/942 23
LOC classification:
  • HC79.C6 B684 2019
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Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam - Andhra University 658.8008/942 (Browse shelf(Opens below)) Available 001509

Includes bibliographical references and index.

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