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Bottom of the Pyramid marketing : making, shaping and developing BOP markets / edited by Ramendra Singh (Indian Institute of Management Calcutta, Kolkata, India).
Material type:
TextSeries: Marketing in emerging marketsPublisher: United Kingdom : Emerald Publishing, 2019Copyright date: ©2019Edition: First editionDescription: xiv, 219 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 1787145565
- 9781787145566
- 658.8008/942 23
- HC79.C6 B684 2019
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Indian Institute of Management Visakhapatnam - Andhra University | 658.8008/942 (Browse shelf(Opens below)) | Available | 001509 |
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| 658.8002373 IFCR Careers in marketing | 658.8002373 IFCR Careers in marketing | 658.8002373 IFCR Careers in marketing | 658.8008/942 Bottom of the Pyramid marketing : making, shaping and developing BOP markets / | 658.802 CHA Entrepreneurial Marketing: Sustaining Growth in All Organisations | 658.802 CRA Strategic marketing / | 658.802 CRA Strategic marketing / |
Includes bibliographical references and index.
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