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Consumer behaviour and analytics / Andrew Smith.

By: Material type: TextTextPublisher: New York : Routledge, 2020Edition: 1 EditionDescription: 204pContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138592650 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8342 23 SMI
LOC classification:
  • HF5415.32 .S5595 2020
Contents:
An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index.
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam 658.8342 SMI (Browse shelf(Opens below)) Checked out 10/03/2025 001520

Includes bibliographical references and index.

An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index.

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