Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping / Philip Graves.

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TextPublisher: London : Nicholas Brealey Publishing, 2013Description: xv, 224 pages ; 22 cmContent type:

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Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.834 (Browse shelf(Opens below))	Checked out	06/15/2024	001755

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Previous	658.83 WIL Data-driven marketing content : a practical guide /	658.83 ZIK Essentials of marketing research /	658.83028 MAZ Statistics for Marketing and Consumer Research	658.834 Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping /	658.8342 The choice factory : how 25 behavioural biases influence the products we decide to buy /	658.8342 Decoded : the science behind why we buy /	658.8342 BER Contagious: why things catch on/	Next

"This revised paperback edition first published in 2013 by Nicholas Brealey Publishing, An Imprint of John Murray Press"--T.p. verso.

Includes bibliographical references (pages 205-214) and index.

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