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E-business & e-commerce: Managing the digital value chain / Andreas Meier.

By: Contributor(s): Material type: TextTextPublication details: Verlag Berlin Heidelberg ; Springer.com, 2009.Description: 220 p. : 27 cmISBN:
  • 9783540893271
Other title:
  • E-business and e-commerce
Subject(s): DDC classification:
  • 658.872 22
LOC classification:
  • HF5548.32 .C472 2011
Contents:
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
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Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam 658.872 (Browse shelf(Opens below)) Checked out 08/27/2024 001910

Includes bibliographical references and index.

Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.

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