E-business & e-commerce: Managing the digital value chain / Andreas Meier.
Material type: TextPublication details: Verlag Berlin Heidelberg ; Springer.com, 2009.Description: 220 p. : 27 cmISBN:- 9783540893271
- E-business and e-commerce
- 658.872 22
- HF5548.32 .C472 2011
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658.872 (Browse shelf(Opens below)) | Checked out | 08/27/2024 | 001910 |
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658.87 RAN Transforming your go-to-market strategy: | 658.87 ROS Marketing channels: | 658.8708 Handbook of research on franchising / | 658.872 E-business & e-commerce: Managing the digital value chain / | 658.872 E-business and e-commerce management : strategy, implementation, and practice / | 658.872 AHU Digital marketing / | 658.872 AHU Digital marketing / |
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
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