Marketing : theory, evidence, practice / Byron Sharp.

By:

Sharp, Byron [author.]

Material type: Text

TextPublisher: South Melbourne, Victoria, Australia : Oxford University Press, 2017Edition: Second editionDescription: xxxvii, 796 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780195590296

Subject(s):

DDC classification:

658.8 23

LOC classification:

HF5415 .S3985 2017

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.8 (Browse shelf(Opens below))	Available		002106

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Previous	658.8 Contemporary marketing /	658.8 Marketing without money! : An essential guide/	658.8 Conversion: The Last Great Retail Metric	658.8 Marketing : theory, evidence, practice /	658.8/02 CHA Entrepreneurial marketing : sustaining growth in all organisations /	658.8/12 Services, experiences and innovation : integrating and extending research /	658.8/12 ADA Practical customer success management : a best practice framework for rapid generation of customer success /	Next

Includes bibliographical references (pages 753-781) and index.

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