Consumer Behavior / by Wayne D. Hoyer, Deborah J. Maclnnis and Pinaki Dasgupta
Material type:
TextPublication details: New Delhi: Biztantra, 2008Edition: 4th EdDescription: 595pISBN: - 9788177227543
 - 8177227548
 
- 658.8342 HOY
 
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                    Indian Institute of Management Visakhapatnam | 658.834 HOY (Browse shelf(Opens below)) | Available | C00062 | 
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| 658.834 Buy ology : truth and lies about why we buy / | 658.834 Why we buy : the science of shopping / | 658.834 GUL Consumer protection and satisfaction: | 658.834 HOY Consumer Behavior / | 658.834 NIL Handbook on Ethics and Marketing | 658.834 SCH Consumer behavior / | 658.834 SCH Consumer behavior / | 
Includes references and index
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