Consumer Behavior / by Wayne D. Hoyer, Deborah J. Maclnnis and Pinaki Dasgupta
Material type: TextPublication details: New Delhi: Biztantra, 2008Edition: 4th EdDescription: 595pISBN:- 9788177227543
- 8177227548
- 658.8342 HOY
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658.8342 HOY (Browse shelf(Opens below)) | Available | C00062 |
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658.8342 Decoded : the science behind why we buy / | 658.8342 BER Contagious: why things catch on/ | 658.8342 FAI Performance based strategy : | 658.8342 HOY Consumer Behavior / | 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behaviour / |
Includes references and index
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