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Consumer behavior / by Leon G Schiffman, Leslie Lazar Kanuk and S Ramesh Kumar by
Edition: 10th ed.
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Prentice-Hall, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342 SCH. Not available: Indian Institute of Management Visakhapatnam - Andhra University: Checked out (1).
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Principles of microeconomics / Domnick Salvatore by
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York: Oxford University Press, 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 338.5 SAL.
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Hooked : how to build habit-forming products by Nir eyal by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: UK; Penguin Random House, 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.575 EYA.
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Consumer culture theory / edited by Samantha N.N. Cross, Iowa State University, Ames, IA, USA, Cecilia Ruvalcaba, University of the Pacific, Stockton, CA, USA, Alladi Venkatesh, University of California, Irvine, CA, USA, Russell W. Belk, York University, Toronto, Canada. by Series: Research in consumer behavior ; v. 19.
Edition: First edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bingley, UK : Emerald Publishing, 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 306.3.
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Consumer behaviour and analytics / Andrew Smith. by
Edition: 1 Edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Routledge, 2020
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342 SMI.
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The choice factory : how 25 behavioural biases influence the products we decide to buy / by Richard Shotton. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Hampshire, Great Britain : Harriman House Ltd, 2018
Other title:
- How 25 behavioural biases influence the products we decide to buy
- How twenty-five behavioural biases influence the products we decide to buy
- Choice factory : 25 behavioural biases that influence what we buy
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).
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Contagious: why things catch on/ by Joah Berger. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York: Simon & Schuster, 2013
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).
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Decoded : the science behind why we buy / Phil Barden. by
Edition: Second edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : Wiley, 2023
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342.
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