One land, one billion minds : insights on branding in India / Ramanujam Sridhar

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Material type: Text

TextPublication details: Madras : Productivity & Quality Pub., c2006.Description: xv, 400 pagesISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.827 SRI (Browse shelf(Opens below))	Available		C00189

Includes bibliography (p. 387-400)

Prof. Sridhar Ramanujam; Bangalore; Donation

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