Digital marketing / by Vandana Ahuja
Material type: TextPublication details: New Delhi: Oxford University Press, 2016.Description: xvi, 437 pagesISBN:- 0199455449
- 9780199455447
- 658.872 GUP
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658.872 AHU (Browse shelf(Opens below)) | Available | C00852 | ||
Book | Indian Institute of Management Visakhapatnam | 658.872 AHU (Browse shelf(Opens below)) | Available | C00284 | ||
Book | Indian Institute of Management Visakhapatnam | 658.872 AHU (Browse shelf(Opens below)) | In transit from Indian Institute of Management Visakhapatnam to Indian Institute of Management Visakhapatnam - Andhra University since 08/17/2023 | C00283 |
Browsing Indian Institute of Management Visakhapatnam - Andhra University shelves Close shelf browser (Hides shelf browser)
658.8270954 KAN Branding india: | 658.83 GRE Research for marketing decisions / | 658.8342 SCH Consumer behavior / | 658.872 AHU Digital marketing / | 658.872 PAR Platform Revolution: How Networked Markets Are Transforming the Economy - and How to Make Them Work for You/ | 659.1 AAK Advertising Management / | 659.1 BEL Advertising and promotion: |
Digital Marketing is designed as a textbook for management students specializing in marketing. The book discusses various digital media and analyses how the field of marketing can benefit from them.
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