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Digital marketing / by Vandana Ahuja
Material type:
TextPublication details: New Delhi: Oxford University Press, 2016.Description: xvi, 437 pagesISBN: - 0199455449
- 9780199455447
- 658.872 GUP
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Indian Institute of Management Visakhapatnam | 658.872 AHU (Browse shelf(Opens below)) | Available | C00852 | ||
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Indian Institute of Management Visakhapatnam | 658.872 AHU (Browse shelf(Opens below)) | In transit from Indian Institute of Management Visakhapatnam to Indian Institute of Management Visakhapatnam - Andhra University since 08/17/2023 | C00283 | ||
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Book
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Indian Institute of Management Visakhapatnam | 658.872 AHU (Browse shelf(Opens below)) | Available | C00284 |
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| 658.872 The art of digital marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns / | 658.872 AHU Digital marketing / | 658.872 AHU Digital marketing / | 658.872 AHU Digital marketing / | 658.872 CHA E-business and e-commerce management : strategy, implementation and practice/ | 658.872 DOD The art of digital marketing: | 658.872 GOD Permission marketing/ |
Digital Marketing is designed as a textbook for management students specializing in marketing. The book discusses various digital media and analyses how the field of marketing can benefit from them.
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