Bottom of the Pyramid marketing : making, shaping and developing BOP markets / edited by Ramendra Singh (Indian Institute of Management Calcutta, Kolkata, India).
Material type: TextSeries: Marketing in emerging marketsPublisher: United Kingdom : Emerald Publishing, 2019Copyright date: ©2019Edition: First editionDescription: xiv, 219 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 1787145565
- 9781787145566
- 658.8008/942 23
- HC79.C6 B684 2019
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam - Andhra University | 658.8008/942 (Browse shelf(Opens below)) | Available | 001509 |
Includes bibliographical references and index.
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