Brand transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy by Keith Glanfield
Publication details: Routledge 2018 LondonDescription: xiii, 224pages illustrations 23cmsISBN:- 9781138064300
Contents:
1. Brand Transformation
2. The Strategic Influence of Branding
3. Branding and Firm Performance
4. Managing Brand Complexity
5. Managing Corporate Brands
6. Managing Brand Portfolio Performance
7. Managing Brand Communication
8. Brand Transformation: Strategic issues and options
9. Brand Transformation: Strategy selection and implementation
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam General Stacks | Non-fiction | 658.827 GLA (Browse shelf(Opens below)) | Available | 000896 |
1. Brand Transformation
2. The Strategic Influence of Branding
3. Branding and Firm Performance
4. Managing Brand Complexity
5. Managing Corporate Brands
6. Managing Brand Portfolio Performance
7. Managing Brand Communication
8. Brand Transformation: Strategic issues and options
9. Brand Transformation: Strategy selection and implementation
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