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Grand Brand Rajini: Brand management the rajinikanth way/ by P.C. Balasubramanian and Ram N. Ramakrishna

By: Contributor(s): Publication details: Rupa 2012 New DelhiDescription: 149pages: illustrations; 20 cmsISBN:
  • 9788129120595
Subject(s): DDC classification:
  • 658.827
Abstract: In today's cut-throat business arena, one of the cornerstones for the success of any organization or product is establishing itself as a brand an entity that is immedi- ately identified, trusted and respected. In Grand Brand Rajini, P. C. Balasubramanian and Ram N. Ramakrishnan use the superstar Rajinikanth as the ultimate example of a lasting brand. Analyzing the actor's career in the context of the trajectory of successful global brands, this is a unique take on the theories and practices of brand management that will help you boost your brand and take it to the next level.
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Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam General Stacks 658.827 BAL (Browse shelf(Opens below)) Available 001065

In today's cut-throat business arena, one of the cornerstones for the success of any organization or product is establishing itself as a brand an entity that is immedi- ately identified, trusted and respected. In Grand Brand Rajini, P. C. Balasubramanian and Ram N. Ramakrishnan use the superstar Rajinikanth as the ultimate example of a lasting brand. Analyzing the actor's career in the context of the trajectory of successful global brands, this is a unique take on the theories and practices of brand management that will help you boost your brand and take it to the next level.

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