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1.
Transforming your go-to-market strategy: The three disciplines of channel management / by V Kasturi Rangan, Marie Bell. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston: Harvard Business School, 2006
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.87 RAN.

2.
Marketing management: Text and cases / by Rajiv Lal, John A. Quelch and V. Kasturi Rangan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: TMH, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 LAL.

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