How brands grow: Part 2 including emerging markets, services, durables, news and luxury brands / by Jenni Romaniuk and Byron Sharp.
Material type: TextPublication details: Australia : Oxford University Press, 2016.Description: xiv, 233 pages : illustrations ; 24 cmISBN:- 9780195596267
- 658.827 SHA
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Reference | Indian Institute of Management Visakhapatnam | 658.827 SHA (Browse shelf(Opens below)) | Available | 000524 |
"This book is about the fundamentals of buying behaviours and brand performance--fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity."--Jacket.
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