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1.
The 11 immutable laws of Internet branding. / Al Ries and Laura Ries. by
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York : HarperBusiness, c2000
Other title:
  • Eleven immutable laws of Internet branding.
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.84 RIE.

2.
Branding your business: Promoting your business, attracting customers and standing o / by James Hammond. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Kogan Page India, 2008
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 HAM.

3.
Kellogg on branding: the marketing faculty of the Kellogg School of management / edited by Alice M Tybout; Tim Calkins by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Wiley India, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 TYB.

4.
Strategic brand management for B2B markets : A road map for organizational transformation / by Sharad Sarin. by
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: New Delhi : Oxford University Press
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SAR.

5.
The luxury market in India : Maharajas to masses / edited by Glyn Atwal and Soumya Jain. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke : Palgrave macmillan, 2012
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.45000954 ATW.

6.
One land, one billion minds : insights on branding in India / Ramanujam Sridhar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madras : Productivity & Quality Pub., c2006
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SRI.

7.
Aaker on branding : 20 principles that drive success / by David Aaker by
Material type: Text Text; Format: print
Publication details: New Delhi : Sage Publications, [2015] ©2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 AAK.

8.
How brands grow : what marketers don't know / by Byron Sharp by
Material type: Text Text; Format: print
Publication details: Australia: Oxford University Press, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SHA.

9.
How brands grow: Part 2 including emerging markets, services, durables, news and luxury brands / by Jenni Romaniuk and Byron Sharp. by
Material type: Text Text; Format: print
Publication details: Australia : Oxford University Press, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SHA.

10.
The 22 immutable laws of branding / by Al Ries and Laura Ries. by
Material type: Text Text; Format: print
Publication details: Britain : Profile Books, 1998
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 RIE.

11.
Brand transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy by Keith Glanfield by
Publication details: London Routledge 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 GLA.

12.
Brand vs. wild : building resilient brands for harsh business environments / by Jonathan David Lewis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : bibliomotion inc., 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 DAV.

13.
Rebuild: How Brands in India Overcame Crisis and Emerged Stronger, Better, Wiser by Ramya Ramamurthy by
Publication details: Noida hachette 2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 RAM.

14.
The cult of the luxury brand : Inside Asia's love affair with luxurly/ by Radha chadha and paul husband. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Nicholas Brealey International, 2006
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827095 CHA.

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