Brand transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy by Keith Glanfield

By:

Glanfield, Keith

Publication details: Routledge 2018 LondonDescription: xiii, 224pages illustrations 23cmsISBN:

9781138064300

Subject(s):

Contents:

1. Brand Transformation 2. The Strategic Influence of Branding 3. Branding and Firm Performance 4. Managing Brand Complexity 5. Managing Corporate Brands 6. Managing Brand Portfolio Performance 7. Managing Brand Communication 8. Brand Transformation: Strategic issues and options 9. Brand Transformation: Strategy selection and implementation

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam General Stacks	Non-fiction	658.827 GLA (Browse shelf(Opens below))	Available		000896

1. Brand Transformation
2. The Strategic Influence of Branding
3. Branding and Firm Performance
4. Managing Brand Complexity
5. Managing Corporate Brands
6. Managing Brand Portfolio Performance
7. Managing Brand Communication
8. Brand Transformation: Strategic issues and options
9. Brand Transformation: Strategy selection and implementation

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