Statistics for Marketing and Consumer Research by Mario Mazzocchi

By:

Mario Mazzocchi [Author]

Publication details: Sage New Delhi 2008Description: xviii, 412 pages; Illustrations: 22 cmISBN:

9781412911221

Subject(s):

Business & Economics

DDC classification:

658.83028

Contents:

PART I Collecting Preparing and ...1 1 Measurement Errors and Data fo...2 2 Secondary Consumer Data27 3 Primary Data Collection46 4 Data Preparation and Descripti...77 PART II Sampling Probability and...103 5 Sampling104 6 Hypothesis Testing130 7 Analysis of Variance150 PART III Relationships Among Var...171 8 Correlation and Regression172 9 Association Loglinear Analysis...196 10 Factor Analysis and Principal...218 PART IV Classification and Segme...247 11 Discriminant Analysis248 12 Cluster Analysis263 13 Multidimensional Scaling283 14 Correspondence Analysis300 PART V Further Methods in Multiv...315 15 Structural Equation Models316 16 Discrete Choice Models337 17 The End and Beyond352 APPENDIX Fundamentals of Matrix ...359 Glossary375 References387

Abstract: Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam General Stacks	Non-fiction	658.83028 MAZ (Browse shelf(Opens below))	Available		001156

PART I Collecting Preparing and ...1
1 Measurement Errors and Data fo...2
2 Secondary Consumer Data27
3 Primary Data Collection46
4 Data Preparation and Descripti...77
PART II Sampling Probability and...103
5 Sampling104
6 Hypothesis Testing130
7 Analysis of Variance150
PART III Relationships Among Var...171
8 Correlation and Regression172
9 Association Loglinear Analysis...196
10 Factor Analysis and Principal...218
PART IV Classification and Segme...247
11 Discriminant Analysis248
12 Cluster Analysis263
13 Multidimensional Scaling283
14 Correspondence Analysis300
PART V Further Methods in Multiv...315
15 Structural Equation Models316
16 Discrete Choice Models337
17 The End and Beyond352
APPENDIX Fundamentals of Matrix ...359
Glossary375
References387

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.

The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including:

- 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots)

- 136 multiple choice questions for tests

This is augmented by in-depth discussion of topics including:

- Sampling

- Data management and statistical packages

- Hypothesis testing

- Cluster analysis

- Structural equation modelling

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