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1.
Services marketing: People, technology, strategy / by Christopher Lovelock.. by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Pearson Education ; 2001
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 LOV.

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2.
Services marketing : integrating customer focus across the firm / by Valarie A Zeithaml ...[et al.]. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata Mcgraw Hill, 2013
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

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3.
Services marketing: people, technology, strategy/ by Christopher H. Lovelock by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2011
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

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