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	1.	Building brands directly: Creating business value from customer relationships / by Stewart Pearson. by Pearson, Stewart Material type: Text; Literary form: Not fiction Publication details: Washington: New York University, 1996 Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: R658.84 PEA. Add to cart (remove)
	2.	Nawabs, nudes, noodles : India through 50 years of advertising / by Ambi Parameswaran by Parameswaran, Ambi Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Macmillan, 2016 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 659.10954 PAR, ... Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1). Place hold Add to cart (remove)
	3.	Beyond advertising : creating value through all touchpoints / by Yoram Wind and Catharine Hays. by Wind, Yoram Hays, Catharine The Wharton Future of Advertising Innovation Network Material type: Text; Format: print Publication details: New Delhi: Wiley, 2016 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 WIN. Place hold Add to cart (remove)
	4.	Truth, lies, and advertising: the art of account planning / by Jon Steel. by Steel, Jon Material type: Text; Format: print Publication details: New York : Wiley, ©1998 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.111 STE. Place hold Add to cart (remove)
	5.	Absolut book: the absolut vodka advertising story / by Richard W. Lewis. by Lewis, Richard W Material type: Text; Format: large print Publication details: Boston : Journey Editions, 1996 Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: R659.196635 LEW. Add to cart (remove)
	6.	"Remember those great Volkswagen ads?" / by Alfredo Marcantonio, David Abbott and John O'Driscoll. by Marcantonio, Alfredo Abbott, David O'Driscoll, John Material type: Text; Format: large print Publication details: London : Merrell, 2014 Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: R659.196292222 MAR. Add to cart (remove)
	7.	How advertising works: the role of research / edited by John Philip Jones by Jones, John Philip [Editor ] Publication details: New Delhi Sage 1998 Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: 659.1 JON. Add to cart (remove)

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