How brands grow: Part 2 including emerging markets, services, durables, news and luxury brands / by Jenni Romaniuk and Byron Sharp.

By:

Romaniuk, Jenni

Contributor(s):

Sharp, Byron

Material type: Text

TextPublication details: Australia : Oxford University Press, 2016.Description: xiv, 233 pages : illustrations ; 24 cmISBN:

9780195596267

Subject(s):

DDC classification:

658.827 SHA

Summary: "This book is about the fundamentals of buying behaviours and brand performance--fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity."--Jacket.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	Indian Institute of Management Visakhapatnam	658.827 SHA (Browse shelf(Opens below))	Available		000524

"This book is about the fundamentals of buying behaviours and brand performance--fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity."--Jacket.

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