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141.
Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations / Martin Eisend. by
Edition: 1st edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Berlin Heidelberg, 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 EIS.

142.
Marketing in a digital world / edited by Aric Rindfleisch, Department of Business Administration, University of Illinois, USA Alan J. Malter, Department of Managerial Studies, University of Illinois, USA. by Series: Review of marketing research ; v. 16.
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: United Kingdom : Emerald Publishing Limited, 2019Copyright date: ©2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 MAL.

143.
Consumer behaviour and analytics / Andrew Smith. by
Edition: 1 Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge, 2020
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342 SMI.

144.
Data-driven marketing content : a practical guide / by Lee Wilson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bingley : Emerald Publishing, 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 WIL.

145.
Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel. by
Edition: Revised and Updated Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2016
Online access:
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 303.49 SIE.

146.
Marketing Management by Philip Kotler by
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Pearson India Education Services Pvt. Ltd 2022
Availability: No items available.

147.
Marketing Management by Philip Kotler by
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Pearson India Education Services Pvt. Ltd 2022
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT.

148.
Software product management and pricing : key success factors for software organizations/ Hans-Bernd Kittlaus by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Verlag Berlin Heidelberg Springer 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 005.3068 KIT.

149.
Entrepreneurial marketing : sustaining growth in all organisations / Ian Chaston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Palgrave Macmillan, 2015
Availability: No items available.

150.
Entrepreneurial marketing : sustaining growth in all organisations / Ian Chaston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Palgrave Macmillan, 2015
Availability: No items available.

151.
Entrepreneurial marketing : sustaining growth in all organisations / Ian Chaston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Palgrave Macmillan, 2015
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8/02 CHA.

152.
Doing business in emerging markets / S. Tamer Cavusgil, Pervez N. Ghauri and Leigh Anne Liu. by
Edition: 3rd edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles ; London : SAGE, Publications Ltd., 2021Copyright date: ©2021
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 382.6.

153.
Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping / Philip Graves. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Nicholas Brealey Publishing, 2013
Other title:
  • Consumerology
  • Consumer dot ology
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.834.

154.
Decoded : the science behind why we buy / Phil Barden. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, NJ : Wiley, 2023
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342.

155.
Buy ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill]. by
Edition: 1st pbk. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Broadway Books, c2010
Other title:
  • Buyology
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 LIN.

156.
Communication strategies for corporate leaders : implications for the global market / Pragyan Rath and Apoorva Bharadwaj by Series: Contemporary themes in business and management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 2018
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

157.
Marketing analytics : based on first principles/ by Robert W. Palmatier. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Copyright date: ©2022
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8/3.

158.
Internet marketing : Integrating online & offline strategies in a digital environment / by Zahay, Debra. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Cengage, c2018
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8/4.

159.
Contemporary marketing / Boone & Kurtz. by
Edition: 18e.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Delhi: Cengage, [2019]
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8.

160.
Marketing without money! : An essential guide/ Jessie Paul. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Bloomsbury Publishig India Pvt. Ltd, c2022
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8.

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