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1.
Business market management: Understanding, creating and delivering value / by James C Anderson, James A Narus. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey: Prentice Hall, 1999
Availability: Items available for loan: Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.8 AND.

2.
Business marketing management: A stratetgic view of industrial and organizational markets / by Michael D Hutt, Thomas W Speh. by Series: Dryden Press Series in Marketing
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York: Dryden Press, 1995
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.804 HUT.

3.
Industrial marketing / by Krishna K Havaldar. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw-Hill, 2002
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 HAV.

4.
Business market management: Understanding, creating and delivering value / by James C Anderson and James A Narus. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: N : Pearson Prentice Hall, c2004
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 AND.

5.
Business market management (B2B): Understanding, creating and delivering value / by James C Anderson...[et. al.] by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Noida: Pearson Prentice Hall, c2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (3)Call number: 658.8 AND, ... Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.8 AND.

6.
Strategic brand management for B2B markets : A road map for organizational transformation / by Sharad Sarin. by
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: New Delhi : Oxford University Press
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SAR.

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