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	1.	Blue ocean strategy: How to create uncontested market space and make the competition irrelevant / by W Chan Kim, Renee Mauborgne. by Kim, W Chan Mauborgne, Renee Material type: Text; Literary form: Not fiction Publication details: Boston: Harvard Business School, 2005 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 KIM. Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1). Place hold Add to cart (remove)
	2.	Managing creativity and innovation. / by Harvard Business School Press. by Harvard Business School Press Series: The Harvard business essentials series \| Harvard business essentials series Material type: Text; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2003 Other title: Managing creativity and innovation. Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.514 P3. Place hold Add to cart (remove)
	3.	Product design and development / Karl T. Ulrich and Steven D. Eppinger. by Ulrich, Karl T Eppinger, Steven D Edition: 3rd ed. Material type: Text; Literary form: Not fiction Publication details: New Delhi: McGraw-Hill/Irwin, c2004 Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1). Place hold Add to cart (remove)
	4.	Product design and development / by Karl T Ulrich, Steven D Eppinger, Goyal Anita. by Ulrich, Karl T Eppinger, Steven D Goyal, Anita Material type: Text; Literary form: Not fiction Publication details: New Delhi: Tata McGraw-Hill, 2008 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.5752 ULR. Place hold Add to cart (remove)
	5.	Product strategy and management / Michael Baker and Susan Hart. by Baker, Michael Hart, Susan Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Pearson Education, 2009 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.56 BAK. Not available: Indian Institute of Management Visakhapatnam: Checked out (1). Place hold Add to cart (remove)
	6.	Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. by Kim, W. Chan Mauborgne, Renee Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Massachusetts : Harvard Business Review Press, [2015] Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 KIM. Place hold Add to cart (remove)
	7.	New products management / by Merle Crawford and Anthony Di Benedetto. by Crawford Merle Di, Benedetto, Anthony Edition: 9th ed. Material type: Text; Format: print Publication details: Chennai, India: McGraw-Hill Education India Pvt. Ltd., c2008.[2011] Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658.575 CRA, ... Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1). Place hold Add to cart (remove)
	8.	HBR's 10 must reads on entrepreneurship and start-ups Material type: Text; Format: print Publication details: Boston, Mass.: Harvard Business Review Press, 2018 Other title: Harvard business review's 10 must reads on entrepreneurship and start-ups Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.11 HBR. Not available: Indian Institute of Management Visakhapatnam: Checked out (1). Place hold Add to cart (remove)
	9.	The cultural side of innovation : adding values / by Dany Jacobs. by Jacobs, Dany Series: Material type: Text; Format: print Publication details: London: Routledge, 2013 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 338.064 JAC. Place hold Add to cart (remove)
	10.	Zero to one : notes on startups, or how to build the future / by Peter A Thiel and Blake Masters. by Thiel, Peter A Masters, Blake Material type: Text; Format: print Publication details: London : Virgin Books, ©2014 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658.11 THI, ... Place hold Add to cart (remove)
	11.	Classroom exercises for entreprenurship: a cross-disciplinary approach / by James D. Hart. by Hart, James D Series: Material type: Text; Format: print Publication details: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, [2018] Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: . Place hold Add to cart (remove)
	12.	Marketing in the boardroom: winning the hearts and minds of the board by Ruth Saunders. by Saunders, Ruth Publication details: Routledge 2017 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 SAU. Place hold Add to cart (remove)
	13.	Entrepreneurial Marketing: An Effectual Approach by Edwin J. Nijssen by Edwin J. Nijssen [Author] Edition: 2 nd Publication details: New York Routledge 2017 Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1). Place hold Add to cart (remove)
	14.	Hooked : how to build habit-forming products by Nir eyal by Eyal, Nir Hoover, Ryan Material type: Text; Format: print ; Literary form: Not fiction Publication details: UK; Penguin Random House, 2019 Availability: No items available. Add to cart (remove)
	15.	Hooked : how to build habit-forming products by Nir eyal by Eyal, Nir Hoover, Ryan Material type: Text; Format: print ; Literary form: Not fiction Publication details: UK; Penguin Random House, 2019 Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1). Lists: New Arrarivals 15 June - 30 June 2022. Place hold Add to cart (remove)
	16.	No cover image available Product design and development / Karl T. Ulrich and Steven D. Eppinger. by Ulrich, Karl T Steven D. Eppinger Maria C. Yang Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: McGraw-Hill/Irwin, 2021 Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1). Place hold Add to cart (remove)
	17.	Product design and development by Ulrich, Karl T Steven D. Eppinger Maria C,Yang Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020 Availability: No items available. Add to cart (remove)

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