Advertising and promotion: (Record no. 6370)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00595nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250327112321.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250327b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354600807 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMV |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E |
| 9 (RLIN) | 33681 |
| 245 1# - TITLE STATEMENT | |
| Title | Advertising and promotion: |
| Remainder of title | An integrated marketing communications perspective |
| Statement of responsibility, etc. | by George E Belch |
| 260 1# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India: |
| Name of publisher, distributor, etc. | McGraw Hill Education (India) Private Limited, |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi; 711p. |
| Other physical details | 28cm. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Michael A Belch |
| 9 (RLIN) | 33682 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keyoor Purani |
| 9 (RLIN) | 33683 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 03/27/2025 | 659.1 BEL | 003164 | 03/27/2025 | 03/27/2025 | Book | ||||||
| Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 03/27/2025 | 1 | 659.1 BEL | 003165 | 08/25/2025 | 03/27/2025 | Book | 08/11/2025 | ||||
| Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 03/27/2025 | 659.1 BEL | 003166 | 03/27/2025 | 03/27/2025 | Book |