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Advertising and promotion: An integrated marketing communications perspective by George E Belch

By: Contributor(s): Material type: TextTextPublication details: India: McGraw Hill Education (India) Private Limited, 2022.Description: xxxi; 711p. 28cmISBN:
  • 9789354600807
DDC classification:
  • 659.1 BEL
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Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam 659.1 BEL (Browse shelf(Opens below)) Available 003164
Book Book Indian Institute of Management Visakhapatnam 659.1 BEL (Browse shelf(Opens below)) Available 003165
Book Book Indian Institute of Management Visakhapatnam 659.1 BEL (Browse shelf(Opens below)) Available 003166

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