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Marketing strategy & management /

Baker, Michael John.

Marketing strategy & management / Marketing strategy and management Michael J. Baker. - 5th ed. - New York, NY : Palgrave macmillan, c2014. - xiii, 545p. : illustration.

Includes bibliographies and index.

ISBN: 9781137025821 GBP 49.99

Subjects--Topical Terms:
Marketing.
Marketing--Management.
BUSINESS & ECONOMICS--Marketing.

Dewey Class. No.: 658.8 / BAK

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