Hegarty on advertising: turning intelligence into magic/ by John Hegarty.
Material type: TextPublication details: New York : Thames & Hudson Ltd., ©2011Description: 224 pages : illustrations (some color) ; 24 cmISBN:- 9780500515563
- 659.1092 HEG
Item type | Current library | Call number | Status | Date due | Barcode | |
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Book | Indian Institute of Management Visakhapatnam | 659.1092 HEG (Browse shelf(Opens below)) | Available | 000575 |
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659.1 TWI Twenty ads that shook the world: | 659.1 WIN Beyond advertising : | 659.1 WOO Advertising in contemporary consumer culture. | 659.1092 HEG Hegarty on advertising: | 659.10954 HAL Adkatha: | 659.10954 PAR Nawabs, nudes, noodles : | 659.10954 PAR Nawabs, nudes, noodles : |
Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology.
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