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1.
Building brands directly: Creating business value from customer relationships / by Stewart Pearson. by
Material type: Text Text; Literary form: Not fiction
Publication details: Washington: New York University, 1996
Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: R658.84 PEA.

2.
Ogilvy on advertising / by David Ogilvy. by
Material type: Text Text; Literary form: Not fiction
Publication details: London: Pan Books, 1983
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 OGI.

3.
Ogilvy on advertising / by David Ogilvy. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York: Vintage Books, 1985
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1). Indian Institute of Management Visakhapatnam: In transit (1).
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4.
Advertising Management / by David A Aaker, Rajeev Batra, John G Myers. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, 1995
Availability: Not available: Indian Institute of Management Visakhapatnam: In transit (1).

5.
Advertising Management / by David A Aaker, Rajeev Batra, John Myers. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey: Prentice Hall, 1992
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 AAK.

6.
Advertising and promotion : An integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor, Purani. by
Edition: 7th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2007.[2010]
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 BEL.

7.
Nawabs, nudes, noodles : India through 50 years of advertising / by Ambi Parameswaran by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Macmillan, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 659.10954 PAR, ... Not available: Indian Institute of Management Visakhapatnam: In transit (1).

8.
Amul's India : based on 50 years of Amul advertising by daCunha Communications / daCunha Communications by
Material type: Text Text; Format: print
Publication details: Noida : HarperCollins Publishers, 2012
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 DAC.

9.
Beyond advertising : creating value through all touchpoints / by Yoram Wind and Catharine Hays. by
Material type: Text Text; Format: print
Publication details: New Delhi: Wiley, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 WIN.

10.
Storm the norm : untold stories of 20 brands that did it best : a unique new framework for industry / by Anisha Motwani by
Material type: Text Text; Format: print
Publication details: New Delhi : Maven, Rupa, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 MOT.

11.
For god's sake: an adman on the business of religion / by Ambi Parameswaran. by
Material type: Text Text; Format: print
Publication details: New Delhi : Portfolio, c2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 206 PAR.

12.
Hegarty on advertising: turning intelligence into magic/ by John Hegarty. by
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: New York : Thames & Hudson Ltd., ©2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1092 HEG.

13.
Truth, lies, and advertising: the art of account planning / by Jon Steel. by
Material type: Text Text; Format: print
Publication details: New York : Wiley, ©1998
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.111 STE.

14.
Twenty ads that shook the world: the century's most groundbreaking advertising and how it changed us all. / by James B. Twitchell. by
Material type: Text Text; Format: print
Publication details: New York : Three Rivers Press, ©2000
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 TWI.

15.
Absolut book: the absolut vodka advertising story / by Richard W. Lewis. by
Material type: Text Text; Format: large print
Publication details: Boston : Journey Editions, 1996
Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: R659.196635 LEW.

16.
Adkatha: the story of indian advertising/ by Anand Halve and Anita Sarkar. by
Material type: Text Text; Format: print
Publication details: Goa, India : Centurm charitable Trust, ©2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.10954 HAL.

17.
30 second thrillers: tales that tell the stories behind the ads we love / by K. V. Sridhar. by
Material type: Text Text; Format: print
Publication details: New Delhi: Bloomsbury, 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 SRI.

18.
"Remember those great Volkswagen ads?" / by Alfredo Marcantonio, David Abbott and John O'Driscoll. by
Material type: Text Text; Format: large print
Publication details: London : Merrell, 2014
Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: R659.196292222 MAR.

19.
Advertising and promotion: an integrated marketing communication perspective / by George E. Belch, Michael A. Belch and Keyoor Purani. by
Edition: 9th ed.
Material type: Text Text; Format: print
Publication details: New Delhi: McGraw Hill Education India Pvt. Ltd. 2015
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 BEL. Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

20.
How advertising works: the role of research / edited by John Philip Jones by
Publication details: New Delhi Sage 1998
Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: 659.1 JON.

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