Sales and distribution management: an Indian perspective / by Pingali Venugopal.
Material type: TextPublication details: New Delhi, India: Sage Publications, 2008.Description: 330 pages : illustrations ; 25 cmISBN:- 9788178298481
- 658.810954 VEN
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658.810954 VEN (Browse shelf(Opens below)) | Available | 000615 |
Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. This book aims to understand these challenges. Building on an understanding of the consumer decision process, it defines the roles of marketing and selling strategies.
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