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Brandchild: Remarkable insights into the minds of today's global kids and their relationships with brands / by Martin Lindstrom with Patricia B. Seybold ; research and strategy support by Millward Brown.
Material type:
TextPublication details: London : Kogan Page, c2004. (2005)Edition: Rev. edDescription: xxviii, 321 p. : illISBN: - 9780749444433 (pbk.)
- 658.8343 LIN
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Indian Institute of Management Visakhapatnam | 658.8343 LIN (Browse shelf(Opens below)) | Available | 000440 |
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| 658.8342 SCH Consumer behavior/ | 658.8342 SCH Consumer behavior/ | 658.8342 SMI Consumer behaviour and analytics / | 658.8343 LIN Brandchild: | 658.84 Phi Product Creation: The Heart Of The Enterprise From Engineering To E commerce | 658.84 Eli Internet Marketing | 658.84 ONK International marketing: |
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