Marketing services: Competing through quality / by Leonard L Berry, A Parasuraman.
Material type:
TextPublication details: New York: Free Press, 1991.Description: 212pISBN: - 002903079X
- 658.8 BER
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Reference
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Indian Institute of Management Visakhapatnam | 658.8 BER (Browse shelf(Opens below)) | Available | 000281 |
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| 658.8 AND Business market management (B2B): | 658.8 AND Business market management (B2B): | 658.8 BAK Marketing strategy & management / | 658.8 BER Marketing services: | 658.8 BER Marketing / | 658.8 BUS The marketing whitebook, 2009-2010 : | 658.8 BUS Marketing whitebook 2012-2013 : |
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