How brands become icons: The principles of cultural branding / by Douglas B Holt.
Material type: TextPublication details: Boston: Harvard Business School Press, 2004.Description: 265pISBN:- 9781578517749
- 658.827 HOL
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658.827 HOL (Browse shelf(Opens below)) | Available | 000345 |
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