Strategic market management / by David A Aaker.
Material type: TextPublication details: New York: John Wiley, 2001.Edition: 6th edDescription: xiv, 338 p.: illISBN:- 9971513900
- 658.8 AAK
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658.8 AAK (Browse shelf(Opens below)) | Available | C00127 | ||
Book | Indian Institute of Management Visakhapatnam - Andhra University | 658.8 AAK (Browse shelf(Opens below)) | Available | C00693 |
Browsing Indian Institute of Management Visakhapatnam - Andhra University shelves Close shelf browser (Hides shelf browser)
658.575 CRA New products management / | 658.7 CHO Supply chain management: | 658.7 CHO Supply Chain Management | 658.8 AAK Strategic market management / | 658.8 AND Business market management: | 658.8 AND Business market management (B2B): | 658.8 BET Decoding a brand manager's success: the secret no one reveals |
Includes bibliographical reference.
Mahesh RS: JP Nagar, Bangalore; Gift
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