Services marketing: people, technology, strategy / by Jochen Wirtz, Christopher Lovelock.

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TextPublication details: New Jersey: World Scientific, 2016.Edition: 8th edDescription: xvii, 783 pagesISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	Indian Institute of Management Visakhapatnam	658.8 WIR (Browse shelf(Opens below))	Available		000475

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Previous	658.8 SIN Bottom of the Pyramid marketing : making, shaping and developing BOP markets /	658.8 WES How to write a marketing plan /	658.8 WIL Data-driven marketing content : a practical guide /	658.8 WIR Services marketing:	658.8 WIR Winning in Service Markets Success through People Technology and Strategy	658.8 ZEI Services marketing :	658.802 AAK Strategic market management /	Next

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