Aaker on branding : 20 principles that drive success / by David Aaker
Material type: TextPublication details: New Delhi : Sage Publications, [2015] ©2014Description: xiv, 235 pagesISBN:- 9789351503903
- 658.827 AAK
Item type | Current library | Call number | Status | Date due | Barcode | |
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Book | Indian Institute of Management Visakhapatnam | 658.827 AAK (Browse shelf(Opens below)) | Available | 000514 |
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658.816 NAG The strategy and tactics of pricing: | 658.816 VOH Principles of Pricing: An Analytical Approach | 658.8230202 Corrugated box: Handbook / | 658.827 AAK Aaker on branding : | 658.827 BAL Grand Brand Rajini: | 658.827 BER How Cool Brands Stay Hot: | 658.827 BHA The curious marketer: |
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