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1.
Global brand strategy: unlocking brand potential across countries, cultures and markets / by Sicco Van Gelder. by
Material type: Text Text; Literary form: Not fiction
Publication details: London: Kogan Page, 2004
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 VAN.

2.
Strategic brand management: Building, measuring, and managing brand equity / by Kevin Lane Keller. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey: Printice Hall, 1998
Availability: Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1).

3.
B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Germany Springer, c2006
Other title:
  • Business to business brand management
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 KOT.

4.
Strategic brand management for B2B markets : A road map for organizational transformation / by Sharad Sarin. by
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: New Delhi : Oxford University Press
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SAR.

5.
Strategic brand management: building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Boston: Pearson, 2015
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 KEL.

6.
Building brands in Asia: from the inside out / by Tim Andrews and Wilson Chew. by
Material type: Text Text; Format: print
Publication details: London: Routledge, 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827095 AND.

7.
How brands grow : what marketers don't know / by Byron Sharp by
Material type: Text Text; Format: print
Publication details: Australia: Oxford University Press, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SHA.

8.
How brands grow: Part 2 including emerging markets, services, durables, news and luxury brands / by Jenni Romaniuk and Byron Sharp. by
Material type: Text Text; Format: print
Publication details: Australia : Oxford University Press, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SHA.

9.
The 22 immutable laws of branding / by Al Ries and Laura Ries. by
Material type: Text Text; Format: print
Publication details: Britain : Profile Books, 1998
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 RIE.

10.
Brand vs. wild : building resilient brands for harsh business environments / by Jonathan David Lewis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : bibliomotion inc., 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 DAV.

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