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1.
Consumer behavior / by Leon G Schiffman, Leslie Lazar Kanuk and S Ramesh Kumar by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342 SCH. Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

2.
Being the shopper: understanding the buyer's choice / by Phil Lempert. by
Material type: Text Text; Format: print
Publication details: New York: John Wiley and sons, inc., 2002
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 LEM.

3.
Consumer behavior / by Leon G Schiffman, Joseph Wisenblit and S Ramesh Kumar. by
Edition: 11th ed.
Material type: Text Text; Format: print
Publication details: Delhi: Pearson, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342 SCH.

4.
Performance based strategy : tools and techniques for successful decisions / by Steve Fairbanks, Aaron Buchko. by
Edition: First edition.First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Bingley, UK : Emerald Publishing, 2018
Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: 658.8342 FAI.

5.
Marketing management by Philip Kotler and Kevin lane Keller by
Edition: 15
Publication details: New Delhi Pearson 2018
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

6.
Consumer behaviour and analytics / Andrew Smith. by
Edition: 1 Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge, 2020
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

7.
Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel. by
Edition: Revised and Updated Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2016
Online resources:
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 303.49 SIE.

8.
Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping / Philip Graves. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Nicholas Brealey Publishing, 2013
Other title:
  • Consumerology
  • Consumer dot ology
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

9.
Decoded : the science behind why we buy / Phil Barden. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, NJ : Wiley, 2023
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342.

10.
Buy ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill]. by
Edition: 1st pbk. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Broadway Books, c2010
Other title:
  • Buyology
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

11.
Buy ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill]. by
Edition: 1st pbk. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Broadway Books, c2010
Other title:
  • Buyology
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.834.

12.
Why we buy : the science of shopping / Paco Underhill. by
Edition: Updated and rev.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Simon & Schuster Pbks., c2009
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

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