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1.
The marketing whitebook, 2009-2010 : marketers essential handbook / edited by Fehangir S Pocha. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Businessworld, 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.095405 P9.

2.
Strategic marketing / by David W. Cravens, Nigel F. Piercy. by
Edition: 8th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006.(2009)
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 CRA. Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.802 CRA.

3.
International marketing : strategy and theory / Sak Onkvisit and John J. Shaw. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London; New York: Routledge, 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.84 ONK.

4.
Consumer behaviour / by Leon G. Schiffman and Leslie Lazar Kanuk by
Edition: 9th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Phi Learning Private Limited 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8342 SCH.

5.
Software product management and pricing : key success factors for software organizations/ Hans-Bernd Kittlaus by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Verlag Berlin Heidelberg Springer 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 005.3068 KIT.

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