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1.
Marketing information revolution / edited by Robert C Blattberg, Rashi Glazer, John D C Little. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston: Harvard Business School, 1994
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.800 285 BLA.

2.
Transforming your go-to-market strategy: The three disciplines of channel management / by V Kasturi Rangan, Marie Bell. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston: Harvard Business School, 2006
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.87 RAN.

3.
Strategic marketing / by David W. Cravens, Nigel F. Piercy. by
Edition: 8th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006.(2009)
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 CRA. Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.802 CRA.

4.
HBRs 10 must reads on strategic marketing / Harvard Business Review by Series: HBR's 10 must reads series
Material type: Text Text; Format: print
Publication details: Boston: Harvard Business Review Press, c2013
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 HAR.

5.
Winning in emerging markets : a road map for strategy and execution / by Tarun Khanna, Krishna G. Palepu and Richard J. Bullock. by
Material type: Text Text; Format: print
Publication details: Boston: Harvard Business Press, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.4012091724 KHA. Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

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