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1.
Export marketing: A practical guide for exporters / by S Shiva Ramu. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Wheeler, 1996
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.84 SHI.

2.
Industrial marketing / by Krishna K Havaldar. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw-Hill, 2002
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 HAV.

3.
Marketing research: Methodological foundations / by Gilbert A Churchill, Dawn Lacobucci. by
Edition: 9th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Thomson South-Western, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 CHU.

4.
Research for marketing decisions / by Paul E Green, Donald Tull, Gerald Albaum by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 1992
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 GRE.

5.
Options, futures, and other derivatives / by John C. Hull, Sankarashan Basu. by
Edition: 7th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 332.645 HUL. Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 332.645 HUL.

6.
Services marketing : integrating customer focus across the firm / by Valarie A Zeithaml ...[et al.]. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata Mcgraw Hill, 2013
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

7.
Services marketing: people, technology, strategy/ by Christopher H. Lovelock by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2011
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

8.
Strategic market management: global perspectives/ by David A. Aaker and Damien Mcloughlin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Wiley India, 2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 AAK.

9.
Dabawalas lessons for building lasting success based on values/ by Shrinivas Pandit. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw-Hill, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.80954792 PAN.

10.
Marketing for hospitality and tourism / by Philip Kotler, John Bowen, James Makens. by
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Pearson, 2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 647.940688 KOT.

11.
Marketing research / David A.Aaker, V.Kumar, George S. Day and Robert P. Leone by
Edition: 10th ed.
Material type: Text Text; Format: print
Publication details: New Delhi: Wiley India, 2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 AAK.

12.
Principles and practice of social marketing an international edition / Rob Donovan and Nadine Henley by
Material type: Text Text; Format: print ; Literary form:
Publication details: New Delhi : Cambridge University Press, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 DON.

13.
Beyond advertising : creating value through all touchpoints / by Yoram Wind and Catharine Hays. by
Material type: Text Text; Format: print
Publication details: New Delhi: Wiley, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 WIN.

14.
International marketing / by Masaaki Kotabe and Kristiaan Helsen. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: New Delhi, India: Wiley, c2011
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

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